Oaklandish opens Oakland Supply Co. in Jack London District

Oaklandish is hosting a reception that is open to the public this Saturday, May 3rd, from 12 to 5 p.m. at Oakland Supply Co. (291 3rd Street). Chop Bar is sponsoring food (including a pig roast) and drinks.

 American Bag Co. building in Jack London Square

Oaklandish is opening a new shop in the city’s Jack London district — one designed to showcase local wares and American-made goods. This “concept shop,” called Oakland Supply Co., will host an opening reception this weekend to unveil the new business, located at 291 3rd Street. The shop will stock a wide range of items, including tools, leather goods, jewelry and accessories, grooming and beauty merchandise, and kitchen and artisan food products, according to an announcement today from the Oaklandish team.

Oaklandish began in 2000 as a public art initiative celebrating the city — and eventually evolved into a larger project focused on hosting free public events and supporting local nonprofits through grants. Today, Oaklandish is perhaps most known for the iconic Oakland “roots” logo it often features in its apparel designs.

The opening of Oakland Supply Co., is also the latest in a string of retail and development announcements for the Jack London Square area, which is on track to become more of a destination spot. In March, a group of developers unveiled initial plans for a large entertainment complex at the old Barnes and Noble site at 98 Broadway. That project is slated to bring a bowling alley, beer garden, and redeveloped outdoor plaza to the waterfront. And earlier this month, Rosenblum Cellars announced that it would be moving its East Bay Visitors Center to Jack London Square, with an opening scheduled for this summer.

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